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John Wanamaker, a successful business person once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!”

While that may be true with traditional advertising, the huge advantage with digital marketing is that everything can be tracked. The number of people reaching your website, clicking on links, submitting enquiries and even ringing your phone – all of this can be tracked, tested and improved.

Our Digital Marketing Services include:

Google AdWords

AdWords (pay-per-click advertising) is one of the best ways to instantly get qualified traffic to your website.

For most businesses AdWords is the best way to start with digital marketing as traffic from PPC ads will be one of the highest-converting traffic that comes to your website (this is because the leads are coming in from people searching for your product or service on Google, rather than being interrupted while doing something else e.g. TV, radio, Facebook etc).

Search Engine Optimisation (SEO)

A well thought out search engine optimisation strategy (SEO) will pay dividends for your business.

Search Engine Optimisation (SEO) is a long-term strategy.
Google ranks websites according to their complex algorithms which determine which web pages are most relevant.

In order for your website to rank highly on Google search result pages, we have to establish the relevance and importance of your website. It’s a labour-intensive process of building up relevant content and quality inbound links.

Facebook Ads

Nearly 69 million people in India use Facebook daily, of which 64 million access the platform through their mobile devices, that’s not just students, that includes home owners, business owners, CEO’s and most importantly your customers.

So the question is, are you getting in front of your customer base where they’re hanging out, or are you leaving that to your competitors?

Social media used to be seen as a nice-to-have, but a properly designed Facebook advertising campaign might just become your #1 lead generation source…

Email Marketing

It costs a lot to get a new customer. Email marketing is still one of the most underused methods to not only generate new sales, but also to turn past clients into repeat customers.

Are you regularly sending emails to your previous customers and potential new customers? Are you segmenting your email list based on when the email subscriber last paid you money? No business has reached their digital marketing potential without an effective email marketing strategy.

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